October 16, 2021


In the highly competitive global arena, we must tout our beauty, location, close community, success stories, and amenities to promote economic growth in Amsterdam. This message is as important to get across to our own residents as it is to the surrounding region and targeted audiences in other venues.

  • “Small city. Big heart.” tag line communicates our identity. Collateral material includes our new logo, letterhead, business cards, brochures, pens, pins, magnets, and advertisements.
  • “Best in Class” Statewide: website and printed promotional materials tout our beauty, location, close community, success stories and specific opportunities to foster economic growth.
  •  WMHT “Our Town: Amsterdam”  produced with contributions from residents.
  • On-line video series featured on our City of Amsterdam, NY Official Website– some produced professionally at no cost to taxpayers and some through a collaboration with students from Amsterdam High School. These efforts and community updates are displayed on our city Facebook pages too.